The Top 10 Digital Marketing Trends to Focus on for Near Future

As we all know that Digital marketing is constantly expanding at a steady pace. Now, if we talk about the recent time, we find that there have been many improvements in the field of digital marketing in past few years. New social media platforms and various different marketing strategies have been made. We saw some advancement in content marketing as well. Therefore, it is evident that the digital marketing industry is booming day by day and will boom more in coming days.

Hence, we have compiled a listing of top digital marketing trends which will help to plan your digital marketing strategy more efficiently. Let’s take a look one by one.

Content Marketing

As per the current trends, marketing through quality content is going to trend in 2017 as well. It is due to the fact that Google prefers those websites which have the quality content and links thus, to maintain the quality of content you should focus more on various other forms of content creation like podcasts, info-graphic, videos, and graphics etc. Along with this, you should focus on the informative content rather than creating the lengthy articles for Search engine Optimization purpose.

Account based marketing

The benefits of ABM range from advanced pipeline metrics to better resource allocation. It is regarding the new mindset that encourages sales returns better than ever because Account Based Marketing articulates the same language about your sales and marketing.  Hence, digital marketing companies in India should focus on executing the ABM with emerging marketing trends.

User engagement through Beacons

Beacons are the way conductors that identify mobile devices that are nearby and send information back to them. They do not hold messages. These Beacons are now becoming more popular at trade shows, in sports arenas and so on. Beacons can be placed in specific sections of stores to send notifications to shoppers and thus, entrepreneurs can promote business in real time and increase user engagement. In this way, you can also learn more about your targeted customers. Also, you can discover that which department is most favorite, or which paths your shoppers spend more time.

Native advertising

Native advertising is an efficient method for buyers to find a new product, store or service – it is less noisy and a highly favorable advertising strategy. The Native ads can be defined as a subset of content marketing, the method of using content to increase engagement and build trust with proposed clients.

It is possible that native advertising will boom more in 2017 due to the challenges in ad blockers, social media organic search, the banner ads etc.  Industries should notice on Native advertising.

Retention Strategies

According to a recent research, companies will focus more on retention strategies. It is the possibility that there will be a greater investigation on containing costs for channels that don’t show the direct return on investment. Thus, you should focus more on retention strategies.

Enhanced customer experience

Big data can be very helpful to improve personalized customer experience with marketing. You can see the growth of personalized customer in Spotify, Amazon etc. that shows that how the data can be used to improve the customer experience. This level of one-to-one marketing increasing day by day and becoming more common in near future. Entrepreneurs should focus on this fact.

Projection towards smartphones over laptop

In present situations, the laptops are most widely used for handling any kind of computing or internet works. But, in the coming years, there will be an absolute supremacy of Smartphones over the laptops for generating online traffic.

Furthermore, effective marketing strategy is the crucial step in promoting your enterprise. Along with these, competing with the marketing campaigns of leaders in your industry and study of your competitors is equally important. Your business must be able to elevate itself to the retailing specialist standards of the opponent if you want to reach the zenith of corporate achievements. It’s time to think about how your business is marketed and which improvements you will make to take it to the next level.

Third-Party Publishing Platforms

The future of Third-Party Publishing Platforms is very bright. Although brands will proceed to use their individual blogs to post their content, still the PPC advertising and publishing platforms such as Forbes and LinkedIn etc. that will grow in significance for operations in digital marketing brands due to their distribution services.

But for this, an effective marketing strategy is also required. It needs artistic speculation and brainstorming. It asks for the commitment to get things right. It transcends the creation of a website and building the mailing list of clients and candidates. For this, you have to generate some more creative ideas.

Inbound and Outbound Marketing

You should not focus only on outbound links, you should focus on inbound linking as well. Both the methods are equally important for your overall success. It is due to the fact that a good marketing strategy involves methods that have both types of links i.e. outbound and inbound. Thus, nowadays most of the marketing agencies mainly focus on both marketing strategies. They are using a dominant mix of both for their global clients.

Thus, Digital marketing with inbound and outbound links will certainly boom more in coming days than the other methods of marketing. Along with these, you should focus on old marketing methods like television advertising, billboards, and other old school campaigns. After all, it’s all about obtaining stability in your outbound and inbound marketing plan.

Virtual Reality

According to recent research on virtual reality, virtual reality has increased in both the digital marketing and gaming industry and is making the marketers aware of its value in marketing campaigning. As a result, they are discovering better ways to combine it into an extended scope of their content.

Nowadays when the industries are struggling for the growth rate of around 6 to 11%, digital industry is showing the growth rate of 41%, which is not going to be dormant in coming years as well. Digital Marketing will for sure remain as the most productive way of marketing in the coming future too. Thus, it will be advantageous for you to build on to the digital bandwagon at the appropriate moment, either business-wise or career-wise.