How we Achieved 10x Growth for an B2B Business in Australia
Highlights
- 10x Growth in organic traffic in 10 Months (15x Growth in 1 yr 6 Months)
- Over 800+ Keywords ranking in the top 10 positions on Google Australia
- Deployment and optimization of 300+ blog strategies
About Brand
Upcover is an Australian insurtech startup that offers an online comparison platform for business insurance, serving small businesses, startups, freelancers, online businesses, and associations. Their products include professional indemnity insurance, public and products liability insurance, cyber privacy liability insurance, and COVID-19 bounceback insurance.
Upcover aims to transform the small business insurance sector by providing quick, jargon-free insurance solutions tailored to the needs of SMBs and sole traders, making it easier for them to access essential coverage.
The Objective:
- Improve Organic users by 10x: We have to increase the number of visitors coming to our website from search engines by 10 times.
- North Star Metric (Get More Keywords in the Top 5, 10 and 20): We aim to have more of our keywords show up in the top position.
- To improve website Impression on Google Search engine.
- To Improve Referring domains and Authority of the Domain.
Proposed SEO Plan:- Thought Leadership Model
Thought Leadership SEO Model integrates the principles of thought leadership with search engine optimization (SEO) to enhance a brand's visibility and authority online. This model emphasizes the creation of high-quality, insightful content that not only engages the audience but also ranks well in search engines.
Stats when we started the Project :
- Monthly Organic Traffic : 465/Month
- DR (Ahref Score) - 7
- Impressions - 90K Monthly
- Number of Referring domains:- 60+
- Number of Keywords Ranking on 1st page is 20 to 904
Challenges
Upcover is an insurance provider that helps small businesses and startups. However, it has a tough job standing out in a crowded market where big insurance companies and comparison websites dominate search results. This makes it hard for Upcover to reach the customers it wants.
On top of that, Upcover has been relying a lot on pay-per-click (PPC) advertising to get new customers. The company wants to depend less on paid ads and focus on growing through organic search instead. By improving its online presence and search engine rankings, Upcover hopes to connect better with potential clients and offer them the right insurance solutions.
The Solution:
We created a strong SEO plan to help Upcover improve its online visibility and attract more customers, aiming for a 10X growth in traffic. Here’s how we approached the challenge:
SEO Roadmap & Milestones Setup:
We have developed a detailed monthly SEO roadmap to achieve 10X organic traffic growth for the Upcover brand. In this roadmap we have clearly outlined specific timelines and a comprehensive list of activities to be performed each month, including backlink targets and blog strategies. It also includes a clear execution plan with milestones for each month, identifies key focus segments of the project, and resources to be deployed on project with their job roles along with project requisites, and mandatory things to do.
Note: - We can’t display the entire road map as per our USP
Technical SEO & Detailed Drill down 👍
We made sure Upcover's website worked well and was easy for search engines to read. This involved improving internal links, fixing any broken links, and collaborating with the development team to enhance the overall user experience.
On-Page Optimization 👍
We improved Upcover's website by updating its content and structure. This included making new landing pages that focused on important keywords related to the different types of small businesses Upcover wants to reach.
User-Centric Content Strategy - With High Publishing Frequency 👍
We developed a content strategy that focused on what users need. By creating clear and helpful content that answered common insurance questions for small businesses, we positioned Upcover as a trusted source of information. And set a monthly target of publishing at least 15-20 Blogs per month.
Organic Link Acquisition 👍
We worked on building high-quality backlinks from reputable websites. This helped increase Upcover's authority and improve the rankings of important pages in search results.
Focus on Keyword Ranking between 3rd - 20th Positions of Google 👍
Focusing on keywords that rank between the 3rd and 20th positions on Google is crucial for Upcover's SEO strategy. These keywords often have a decent search volume but are not as competitive as those in the top three positions. By targeting these keywords, Upcover can improve its visibility in search results and gradually move them into the top ranks, ultimately driving more organic traffic to the website.
Finding Content Opportunities Based on Keyword Gap Analysis 👍
Conducting a keyword gap analysis helps Upcover identify content opportunities by comparing its keyword rankings with competitors. This analysis reveals which keywords competitors are ranking for that Upcover is not currently targeting. By creating content around these keywords, Upcover can fill gaps in its content strategy and attract more visitors looking for specific insurance information.
Building Links for the Pages with Zero Referring Domains (RD) & High Keyword Visibility 👍
Building links for pages that currently have zero referring domains but show high keyword visibility is essential. These pages have the potential to rank well but lack the authority that backlinks provide. By acquiring high-quality backlinks for these pages, Upcover can boost their credibility and improve their rankings in search engine results.
|
Target |
Domains |
Total Keywords |
Total Traffic |
|
www.upcover.com/blog/how-to-get-an-abn-in-australia |
0 |
612 |
89 |
|
www.upcover.com/blog/how-easy-is-it-to-change-your-business-name-on-your-abn |
1 |
402 |
664 |
|
www.upcover.com/blog/10-steps-to-start-a-business-in-australia |
0 |
149 |
13 |
|
www.upcover.com/blog/can-a-business-owner-have-multiple-abn-numbers |
0 |
140 |
131 |
|
www.upcover.com/blog/should-i-register-my-car-under-my-business-name-or-my-personal-name |
0 |
99 |
80 |
|
www.upcover.com/public-products-liability-insurance |
0 |
92 |
10 |
Focused Strategies for High Volume Keywords 👍
Implementing focused strategies for high-volume keywords allows Upcover to capture significant traffic. By optimizing content around these keywords and ensuring they are strategically placed throughout the website, Upcover can enhance its chances of ranking higher and attracting more visitors.
Stats
Building City-Specific Pages to Target Location Queries 👍
Creating city-specific pages helps Upcover target location-based queries effectively. These pages can cater to the unique insurance needs of businesses in different areas, making it easier for local customers to find relevant information and services. This localized approach can significantly improve Upcover's visibility in local search results.
Solved Index bloat 👍
We addressed the issue of pages being indexed but blocked by the robots.txt file by updating the file to allow access for valuable content. We ensured that any pages we wanted to keep out of search results included a 'noindex' tag while still being crawlable. This resolution improved Upcover's SEO performance by ensuring that important content was indexed correctly and accessible to search engines.
By following these steps and focusing on achieving 10X growth, we aimed to significantly boost Upcover’s organic traffic and connect better with potential customers.
The Result we have achieved
Stats After 1.5 Year :
- Growth in Organic Traffic from 465/Month to 7,500/Month (Overall 15x Growth in Traffic)
- In Initial 10 months we have achieved 10x growth in Organic clicks from 465 to 4901 users/month.
Want to increase your Organic traffic and sales?
- Growth in Organic Impressions from 89.8K to 589K
- DR - Improved the authority from 10 to 29
- Keyword Ranking Distribution
|
K/w in top 3 |
K/w in top 10 |
K/w in top 20 |
|
|
After 1.5 Year |
109 |
824 |
2,224 |
|
During Onboarding |
4 |
20 |
64 |
- Growth in Referring domains from 20+ to 400+
-
6Month comparison Data (Source: Search Console)
-
6 Month comparison Data (Source: Google Analytics)
